Bharti Airtel has announced a price hike for its prepaid and postpaid plans, effective from July 3, 2024. This move follows a trend seen across the telecom industry, with Airtel’s competitors also adjusting their tariffs. The revised pricing structure aims to balance revenue needs while continuing to offer robust services to customers.
Prepaid Plans
The prepaid segment will see significant changes. For example, the popular Rs 149 plan will now cost Rs 179, providing unlimited calling, 2GB of data, and 100 SMS per day with a validity of 28 days. Similarly, the Rs 249 plan has been increased to Rs 299, offering 1.5GB of daily data, unlimited calls, and 100 SMS per day for the same duration .
Postpaid Plans
In the postpaid sector, Airtel has introduced new offerings that include additional benefits. Plans start at Rs 399 per month, providing 40GB of data with rollover, unlimited calls, and 100 SMS per day. Higher-tier plans, such as the Rs 999 plan, offer 190GB of data with rollover and include subscriptions to services like Amazon Prime, Disney+ Hotstar, and Netflix, making them attractive for heavy data users and families (Airtel)
Market Impact
This price hike is part of a broader strategy to increase the average revenue per user (ARPU) and address the financial pressures within the industry. The adjustments come amid stiff competition, particularly from Reliance Jio, which has also increased its tariffs and introduced new unlimited 5G plans. Both companies are positioning themselves to leverage the growing demand for high-speed data and enhanced connectivity services .
For more detailed information on the new plans and benefits, you can visit Airtel.
